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Want Even Better Results?
Use Variable Data Printing for that one-on-one touch.
Personalize your Direct Mail to really grab your consumer’s attention and boost your response rates. Garner immediate attention with relevant text, images, graphics and offers. Personalization drives responses and motivates them to respond. Customers are more likely to respond if you address them by name. As a result, speaking to the recipient personally using text, imagery and offers customized to their specific needs and desires triggers emotional response.
ID ENGINE is a supplemental marketing program that converts marketing into sales and revenue on a much broader scale than traditional Direct Mail. In fact, boost your response rates with built-in laser targeting for full name identity, locations and demographics. Identify, attract and convert non-customers while upgrading current customers through personalized and relevant messaging unique to each recipient. Learn more
Need To Keep It Local? Consider Around Town Mail™
Using our DataSmart™ technology, we can reduce your overall cost of Direct Mail marketing. In addition, our team of creative mail professionals find the most efficient and effective way to meet your goals.
If you need a mailing list to target a specific area or you want to direct your mailing to a specific market segment, you can count on us. If you want it, we have it.
Why Direct Mail Works!
- First, vertical markets can be targeted on press at the same time. Text and images can be altered for each individual address, making each mail piece unique.
- Second, you can address your customers by name, speak to them individually, and appeal to their interests.
- Third, Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign.