Direct Marketing

Consumer & B2B: Personalized & Traditional Direct Mail, Around Town Mail Program, Measurable Response Rates, Data Analytics & Segmentation

We Make Communicating with Consumers Easy!

Our Direct Marketing not only consists of Personalized or Traditional Direct Mail, but also Email Marketing, Around Town Mail Programs, Measurable Response Rates, Data Analytics & Segmentation for both Consumer and B2B Marketing.

Direct Mail Program Development

We specialize in developing efficient Direct Mail programs that eliminate waste and maximize return on investment. With that in mind, our All-inclusive Service Model extends a complete turnkey approach where everything from strategy to delivery is included.

Direct Mail can be a powerful part of an integrated marketing campaign.

With that in mind, as part of an integrated marketing plan, Direct Mail has been proven to help drive customer traffic and sales. Ultimately, the results are measurable – giving you solid ROI numbers to demonstrate its success.

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A study by Epsilon showed that 77% of consumers sort through their physical mail as soon as they get it. Even better, data from the U.S. Postal Service showed that 98% of people check their mail daily.

4 reasons to use Direct Mail:

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Inbox Overload

The average household receives only two pieces of Direct Mail a day compared to 157 emails. You don’t have the time to click on each and every email.

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It's Personal

With a strong Direct Mail piece, you can get into your customer’s hands and engage them in their home. Talk directly to your customer with images, text and graphics.

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Increased Trust

People trust Direct Mail more than email. People don’t trust attachments and links in emails and are worried about online security. Consequently, with Direct Mail, a fancy package is an added bonus instead of a red flag.

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Enhanced Delivery

Email is bland. You get a subject line to try to get someone to open your email. Direct Mail has countless creative formats: colored envelopes, handwriting fonts, dozens of envelope shapes, sizes and dimensions to pique curiosity.

Want Even Better Results?
Use Variable Data Printing for that one-on-one touch.

Personalize your Direct Mail to really grab your consumer’s attention and boost your response rates. Garner immediate attention with relevant text, images, graphics and offers. Personalization drives responses and motivates them to respond. Customers are more likely to respond if you address them by name. As a result, speaking to the recipient personally using text, imagery and offers customized to their specific needs and desires triggers emotional response.

To assist in amazing response rates and conversation rates enter ID ENGINE™

ID ENGINE is a supplemental marketing program that converts marketing into sales and revenue on a much broader scale than traditional Direct Mail. In fact, boost your response rates with built-in laser targeting for full name identity, locations and demographics. Identify, attract and convert non-customers while upgrading current customers through personalized and relevant messaging unique to each recipient. Learn more

Need To Keep It Local? Consider Around Town Mail™

Around Town Mail is a blanket mailing to local Businesses, Homes or BOTH! Hence, you can blanket the town by identifying the target area by city, street, neighborhood or a specified distance from your business. The cost for postage is as low as 17.6¢ per piece and 8.9¢ per piece for non-profit organizations. Learn more

Postage Savings

Using our DataSmart™ technology, we can reduce your overall cost of Direct Mail marketing. In addition, our team of creative mail professionals find the most efficient and effective way to meet your goals.

Mailing Lists

If you need a mailing list to target a specific area or you want to direct your mailing to a specific market segment, you can count on us. If you want it, we have it.

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Why Direct Mail Works!

First, vertical markets can be targeted on press at the same time. Text and images can be altered for each individual address, making each mail piece unique.
Second, you can address your customers by name, speak to them individually, and appeal to their interests.
Third, Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction.

Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign.

FACT:

73% of consumers prefer to receive targeted offers via U.S. Mail.