VARIABLE DATA PRINTING
We specialize in 1-to-1 marketing and emphasize personalized interactions with customers. Personalizing your marketing nurture’s customer loyalty and provides a greater return on investment.
Variable Data Print
Variable Data Printing (VDP) is one of the most effective marketing mediums around. Some people think VDP is simply adding the recipient’s name on the piece. It can be, but then you wouldn’t be taking full advantage of your opportunity and our capabilities. We can personalize the entire piece from names to images to offers. If they like Coke over Pepsi, drive Fords over Chevys, etc. We can include what your customers are interested in so it grabs their attention and causes them to take action.
Sixty-five-year-old Delores is interested in different product benefits than forty-five-year-old Michael, and twenty-one-year-old Amber comes from a different planet completely. We can customize their mail piece to target each benefit that would garner attention and provide value specifically to each of them individually.
Direct mail that uses unique content specific to each recipient captures attention and drives a response. Speaking to recipients personally, using text, imagery and offers customized to their specific needs and desires, triggers an emotional response.
When VDP is properly executed, it can return up to 30 times the ROI of a static piece according to data from Cap Ventures. And, we have witnessed similar statistical responses with our customers.
Let Us Show You How 1-to-1 Marketing Can Increase Your ROI!
74% of consumers get frustrated when content appears to have nothing to do with their interests.
70% of respondents said they are comfortable receiving ads and content crafted specifically to them.